Case Study: UWV boosts public perception and employer branding with Springbok

UWV boosts Pulse score and employer brand with Springbok

UWV, the Netherlands' public employment service and social welfare agency, faced the challenge of shifting its public perception from a bureaucratic organization to a dynamic, inclusive, and supportive one. The goal was to boost its reputation with the public and government stakeholders while also building a compelling employer brand to attract talent. They partnered with the vendor Springbok for a strategic repositioning.

Springbok developed an overarching strategy and new brand positioning for UWV, encapsulated by the promise "UWV works for us all." They brought this to life through a series of mini-documentaries featuring real-life stories and "KRAP" events to discuss labor market challenges. This campaign significantly enhanced UWV's reputation, resulting in a measurable uptick in its public Pulse score, increased employer attractiveness, and a greater sense of internal pride among employees.

UWV