Case Study: Univé achieves award-winning personalization with Springbok and Hightouch

Univé boosts sales conversions by 82% with Springbok

Univé, a Dutch cooperative insurer with 1.8 million members, faced the challenge of bridging the gap between their personal in-store service and their digital channels. Their valuable customer data was locked in organizational silos, making it difficult to provide consistent experiences. They partnered with vendor Springbok to implement a Composable Customer Data Platform using Hightouch to solve this.

Springbok implemented a solution that broke down internal data silos and merged Commerce, Data, and IT teams into a unified, multidisciplinary activation team. This created a central, actionable customer view that enabled hyper-personalized experiences. The results were significant, including an average 82% relative conversion uplift, a reduction in campaign time-to-market from years to just six weeks, and the generation of significant extra annual premium revenue, leading to the project winning a prestigious DDMA award.

Unive