Case Study: Sligro achieves 30% more new customers with Springbok

Sligro grows new customers by 30% with Springbok

Sligro, a retail and FMCG company, faced challenges from inflation and shifting consumer behavior post-COVID-19. They sought to pivot their focus from customer retention to acquisition and partnered with the vendor Springbok to develop a new, data-driven marketing strategy.

Springbok implemented a full-funnel campaign for Sligro, utilizing channels like radio, YouTube, Meta, Google Ads, and direct mail. By applying a scientific causal inference technique called 'Difference-in-Difference' to measure impact, Springbok was able to isolate the campaign's true effect. This approach resulted in Sligro achieving a 30% incremental growth in new customers for the period.

Sligro