Case Study: PostNL boosts B2B traffic and leads with Springbok’s SEO content hub

PostNL boosts clicks 800% with Springbok

PostNL, a market leader in mail and parcels, faced a challenge where its specific 'business fulfillment' page had low visibility and failed to attract high-quality B2B leads, despite the company's overall strong brand authority. Springbok was engaged to implement a new, dedicated SEO strategy to address this issue.

Springbok's solution involved building a dedicated 'Fulfillment' content hub to establish thematic authority, moving from a single page to a cluster of optimized pages. This approach, combined with a new website template and a strong internal linking structure, resulted in a dramatic performance turnaround. The strategy delivered a 300% ROI, an 800% increase in clicks, and a 300% increase in impressions, with the key keyword jumping from position 24 to 4 on Google.

PostNL