Case Study: Odido achieves a seamless rebrand and protects organic traffic with Springbok’s SEO migration strategy

Odido achieves its most successful iPhone 15 launch ever with Springbok

The customer, Odido (formed from the merger of T-Mobile and Tele2), faced the challenge of a major confidential rebrand and website migration. They needed to preserve their hard-won SEO rankings and organic traffic while secretly transitioning to a new brand and launching a new product. The vendor, Springbok, provided its expertise in SEO and CRO to develop a seamless strategy.

Springbok implemented a strategic solution that included creating 'Lite websites' for the old brands to capture traffic, developing a redirect map, and structuring a new menu, all while keeping the rebrand secret from search engines. The migration was a remarkable success, retaining the majority of organic positions and achieving the most successful iPhone launch ever for Odido. This resulted in a significant sales increase for the new brand.

Odido