Case Study: JBL generates better customer data with Springbok

JBL generates more and better data with Springbok through product registration

The customer, JBL, a sub-brand of Harman International, needed to adapt its audio product offerings to evolving consumer expectations and generate better customer data. To address this challenge, they partnered with vendor Springbok to employ service design principles to understand customer needs and identify pain points in the journey.

Springbok implemented a solution focused on improving the customer experience to encourage product registration. This initiative provided JBL with the data needed for better customer engagement, more targeted marketing, improved support, and more informed product development, ultimately aiming to increase customer loyalty and revenue.

JBL