Case Study: JBL grows revenue and customer value with Springbok and Salesforce

JBL boosts JBL.com revenue 33.99% with Springbok

The customer, JBL, a major retailer, wanted to maintain its strong market position by further improving its results with Salesforce. They partnered with the vendor Springbok to better utilize Salesforce Marketing Cloud and unlock its full potential for their marketing and CRM efforts.

Springbok implemented a three-step solution, first fixing the foundational basics of the CRM and then using data insights to nurture customer journeys. Finally, they grew the program's reach with smarter lead generation. This approach delivered significant measurable impacts for JBL, including a 5.54% increase in average order value and a 33.99% growth in revenues from identified channels in 2022 versus 2021.

JBL