Case Study: Ethias builds brand awareness across Belgium with Springbok

Ethias reaches 74.56% of its target audience with Springbok

Ethias, a leading Belgian insurer, faced the challenge of reintroducing its new brand identity and reconnecting with a broad audience across Belgium. To achieve this, they partnered with vendor Springbok to launch a comprehensive brand awareness campaign that went beyond a standard launch.

Springbok implemented a two-wave performance marketing strategy. The first wave focused on broad reach across channels like Meta, YouTube, and LinkedIn, while the second wave retargeted the same audience for memorization. This approach, which emphasized high-quality placements like non-skippable YouTube ads, successfully reached 74.56% of the target audience in Flanders. An independent study confirmed a significant improvement in brand perception and a clear increase in spontaneous brand awareness for Ethias.

Ethias