Case Study: Ethias turns mascots into emotionally resonant characters with Springbok’s AI solution

Ethias cuts character production costs by 70% with Springbok

Ethias, a finance and insurance company, faced a challenge with their brand mascots, the Ethis. While recognizable, these cartoon characters lacked emotional resonance with their audience. The vendor Springbok was engaged to address this issue using an AI-powered character evolution system.

Springbok developed a custom AI solution that transformed the flat mascots into emotionally expressive, Pixar-like 3D characters. This approach preserved Ethias's brand identity while enabling endless variations. The results were significant, including a 70% reduction in production costs and the ability to generate new marketing assets in minutes instead of weeks. This allowed Ethias to connect with customers on a deeper emotional level across all marketing channels.

Ethias