Case Study: Daikin achieves a seamless B2C CMS migration with Springbok

Daikin launches B2C websites across 20 European markets with Springbok

The customer, Daikin Europe, sought to shift its focus from a B2B2C model to a direct B2C approach and needed to migrate content for new consumer websites. Springbok was engaged to facilitate this complex CMS migration and platform rollout across its numerous European affiliates.

Springbok implemented a phased migration strategy, moving 3-4 markets per quarter, which included a comprehensive content audit and a new information architecture. This solution equipped Daikin with scalable, multilingual websites across 20 markets, boosting brand visibility and strengthening consumer engagement. Springbok's support extended beyond content transfer to include SEO and analytics, ensuring a fully optimized digital experience.

Daikin