Case Study: Bright Plus transforms its recruitment platform into a career hub with Springbok

Bright Plus cuts application drop-offs by 10% with Springbok

Bright Plus, a specialized Belgian recruitment agency, faced the challenge of optimizing candidate and client inflow. Their existing transactional job site suffered from limited brand awareness and a complex application process. To address this, they partnered with Springbok on a Service Design and UX/UI project to transform their digital presence.

Springbok implemented a two-phase approach, first mapping the candidate journey to gain strategic insights and then designing a fully optimized relational career hub. The solution featured an intuitive user experience that significantly improved usability. The results for Bright Plus included a 10% decrease in application drop-offs and a System Usability Score of 97/100, earning Springbok the 2025 Mixx Award for Best UX/UI Journey.

Bright Plus