Case Study: Brico achieves 15% loyalty growth with Springbok

Brico boosts loyalty 15% with Springbok

Brico, a retail and FMCG company, faced intense competition from online retailers and needed to evolve its traditional marketing to meet consumer expectations for seamless omnichannel experiences. To address this challenge, Brico partnered with vendor Springbok to implement a data-driven CRM strategy using Marigold's marketing automation services.

Springbok's solution involved helping Brico collect detailed customer data to craft personalized communications and Next Best Offers. By managing all touchpoints across the customer journey, Springbok enabled Brico to engage both in-market and out-of-market buyers. This data-driven approach resulted in a 15% year-over-year growth in loyal customers, a 35% yearly growth in app customers, and double-digit database growth, transforming Brico into a data-driven retailer.

Brico