Case Study: Brand New Day boosts young audience engagement and retirement planning interest with Springbok

Brand New Day boosts inquiries and engagement with Springbok

The customer, Brand New Day, is a modern online investment bank focused on pensions that faced the challenge of making younger people care about saving for retirement. The vendor, Springbok, developed a campaign to show that future planning is both important and easy for this audience.

Springbok's solution was "The New Retirees" campaign, which used real stories from a diverse mix of people to highlight the benefits of early pension planning. This approach made the topic intimate and approachable and was distributed through targeted channels like online video and podcasts. The campaign successfully bridged the gap between pensions and personal relevance, leading to a marked uptick in inquiries and product engagement for Brand New Day.

Brand New Day