Case Study: Artis creates a unified brand world with Springbok

Artis unites 185 years of history with Springbok

Artis, one of the oldest zoos in the world, faced the challenge of unifying its diverse branches—including museums, a planetarium, and a botanical garden—into a single cohesive brand. They engaged the vendor Springbok to create a unifying visual language and campaign that would bring all these elements together as one family.

Springbok developed a campaign focused on the similarities between all species and natural elements, using a mix of photography and AI to create striking portraits that evoke wonder. They implemented this across posters, digital screens, social media, and cinema, complemented by animations and a sonic identity. The solution included a new dynamic logo, first launched for the ARTIS Zoomeravonden events, successfully turning the zoo's separate branches into a unified, recognizable brand.

Artis