Case Study: Artis makes the Groote Museum’s big questions relatable with Springbok

Artis relaunches Groote Museum in 2023 with Springbok

The customer, Artis, a zoo and museum in the Netherlands, faced the challenge of making the vast topic of life's interconnectedness relatable for the reopening of its Groote Museum. The vendor, Springbok, was brought in to help make this big topic more accessible and bring it back down to earth for visitors.

Springbok developed a new strategic tagline, "the museum of big questions," to frame the experience. They created a new logo that incorporated the museum's heritage and represented its theme. This was applied to a campaign featuring large posters with bold typography and eye-catching questions to entice visitors, alongside a launch film. The vendor's approach successfully repositioned the museum around relatable, thought-provoking inquiries.

Artis