Case Study: Southern Tide achieves real-time inventory visibility and increased sales with Springboard Retail

The Southern Tide team, from designers to affiliates, use sales data to keep customers excited

Southern Tide, a North Carolina apparel brand rapidly expanding its omnichannel footprint and branded boutiques, faced a challenge: executives lacked scalable, real‑time visibility into store performance. Relying on wholesale orders left the team with "false positives" about what customers actually bought, producing inventory mismatches and hampering design and manufacturing decisions across diverse regions.

Southern Tide implemented Springboard Retail as its POS and inventory system, using its API to track store‑level, regional, and aggregated sell‑through, margin, traffic, and customer metrics. The platform enabled daily performance reports, better staffing and inventory moves, and customer outreach—driving higher sales, margins, efficiency, and faster design responses as HQ and affiliates access real‑time dashboards to optimize product decisions.

Southern Tide

Susan Hill

Director of Signature Stores