Case Study: Scout & Molly’s grows from 1 to 47 stores and halves franchisee time-to-profitability with Springboard Retail

Scout & Molly's retail franchise grows from a single store to 47 with many more on the way

Scout & Molly’s is an apparel franchisor that scaled from a single store to 47 locations in four years and plans to add about 15 stores annually. That rapid growth strained a lean corporate team: they needed to streamline operations, onboard franchisees with varied retail experience, and turn customer data into repeatable, localized marketing and buying decisions to get new franchisees into the “profitable zone” faster.

Working with Springboard Retail, the company unlocked built‑in CRM and reporting by creating custom fields and training franchisees to capture rich customer details at the point of sale. Targeted event invitations, actionable reports (like sell‑through and inventory reorders), and centralized data improved attendance, ROI and buying decisions; franchisees are reaching profitability in roughly half the time, and corporate is using the same data to fuel future growth through lookalike targeting and store-level e‑commerce.

Scout and Molly's

Marisa Garcia

Sr. Director of Operations & Strategy