Case Study: Lilly Pulitzer's in the pink achieves 11% revenue growth with Springboard Retail

in the pink Grows Revenue 11% with Social Value Metrics

in the pink is the nation’s largest chain of Lilly Pulitzer Signature Stores with 10 Massachusetts storefronts known for a community-driven, party-like atmosphere. Facing declining engagement from traditional email campaigns, the retailer needed a fast, easy way to identify and activate the customers who most influence sales ahead of a week-long Columbus Day sale.

By integrating Springboard Retail’s POS data with Ninja Metrics’ Katana to measure Social Value and pinpoint “Social Whales,” in the pink ran a targeted email and in-store campaign that leveraged social ties rather than discounts. The quick, actionable approach drove an 11% revenue lift, a 16% increase in new customers, and a 17% rise in items per transaction.

Lilly Pulitzer

Gordon Russell

CEO