Case Study: Chesapeake Bay Outfitters achieves seamless multichannel sales with Springboard Retail

Chesapeake Bay Outfitters - Customer Case Study

Chesapeake Bay Outfitters is a 30‑plus‑year apparel retailer in Saint Michaels, Maryland, serving seasonal tourists and a loyal year‑round clientele. Faced with the “Amazon Effect” and the limits of relying on foot traffic, owner Matt Stuart recognized the need for creative marketing, CRM-driven loyalty and a true multi‑channel strategy to capture online growth and stay competitive.

The store launched CBOStyle.com on Shopify integrated with Springboard Retail POS, enabling bulk inventory uploads, real‑time inventory sync, and one‑step in‑store fulfillment for online orders, plus unified reporting. The result was a seamless ecommerce rollout without a separate warehouse, measurable online sales growth and a stronger competitive position while maintaining its brick‑and‑mortar strengths.

Chesapeake Bay Outfitters

Matt Stuart

Owner