Case Study: ASPCA Raises $46.5 Million Online with Springboard by Jackson River

American Society for the Prevention of Cruelty to Animals - Customer Case Study

The American Society for the Prevention of Cruelty to Animals (ASPCA) was struggling with a fragmented technology stack. Their collection of custom-built systems for fundraising, advocacy, and marketing required extensive manual effort to integrate, preventing a unified view of their supporters and hindering their digital engagement efforts. This challenge led them to seek a new solution from the vendor Jackson River and implement their Springboard platform.

Jackson River's Springboard solution provided a comprehensive and flexible digital engagement platform that integrated seamlessly with the ASPCA's CRM and email systems. This allowed the ASPCA to unify its data, run sophisticated testing and personalized campaigns, and achieve reliable performance. The results were significant, with Jackson River's Springboard helping the ASPCA raise more than $46.5 million online in 3.5 years, achieve year-over-year fundraising increases of up to 25%, and collect over 330,000 advocacy actions in a single year.

American Society for the Prevention of Cruelty to Animals

Sam Rich

Director of Digital Marketing