Case Study: Windy City boosts annual spend with Springbig loyalty and automation

Windy City drives 2.5x higher annual spend with Springbig

Windy City, a cannabis retailer in Illinois, faced the challenge of strengthening customer loyalty and increasing repeat visits in a competitive market. They partnered with Springbig to address their need for a scalable way to incentivize app adoption, personalize engagement, and reconnect with lapsed customers using Springbig's loyalty app and automation tools.

Springbig implemented a solution featuring app-exclusive deals, loyalty incentives, and automated customer journey messaging. This strategy rewarded loyal customers and encouraged repeat engagement. The results were significant, with loyalty app users generating 2.5x higher annual spend than non-app users, along with more frequent store visits and a higher average basket size.

Windy City