Case Study: Native Roots migrates 650,000+ loyalty members with zero disruption using Springbig

Native Roots migrates 650,000+ loyalty members with Springbig

Native Roots, a multi-location cannabis retailer in Colorado, faced the complex challenge of migrating over 650,000 loyalty members to a new platform without disrupting their business operations or customer experience. They needed a more flexible and scalable loyalty program from a vendor that could provide clear performance visibility and advanced segmentation for personalized messaging.

Springbig worked closely with the Native Roots team to execute a seamless migration of the entire loyalty base after hours, ensuring zero disruption. Following the migration, Springbig's loyalty, automation, and messaging tools were used to revamp their program. The results included the successful transfer of all 650,000+ customers, improved visibility into marketing performance, and enhanced capabilities for personalized customer engagement.

Native Roots