Case Study: Matawana Dispensary recaptures over 1,000 customer visits with Springbig

Matawana Dispensary re-engages 1,086 customers in 2 weeks with Springbig

Matawana Dispensary, a single-location cannabis retailer in Brooklyn, New York, needed a better way to reconnect with lapsed customers and personalize its marketing communications. The challenge was to re-engage shoppers, tailor messaging based on purchase behavior, and track campaign performance, all while operating within the state's strict regulatory framework and without overloading their team with manual work. They turned to Springbig's SMS marketing and automation platform for a solution.

By implementing Springbig's automated winback campaigns, customer segmentation tools, and targeted promotions, Matawana was able to automate its outreach and deliver relevant messaging at scale. This solution helped re-engage 1,086 customers and generated $92,017 in revenue in just two weeks, achieving a 2000% ROI on automated messaging campaigns. Springbig provided Matawana with the tools to drive repeat visits, increase revenue, and build long-term customer loyalty efficiently.

Matawana Dispensary