Case Study: Coca-Cola Consolidated eliminates merchandiser dead time and improves delivery visibility with Spring Global

How one of the largest Coca-Cola bottlers in the United States has bridged the gap between Delivery Trucks and Field Merchandisers to eliminate dead time

Coca-Cola Consolidated, one of the largest Coca‑Cola bottlers in the United States, struggled with "dead time" as field merchandisers waited unpredictably for delivery trucks and lacked visibility into route progress across an enterprise of more than 6,000 users. To stabilize Sales–Merchandising collaboration and gain delivery insight, they initially deployed Spring Global’s Merchandising platform and then asked Spring Global to integrate delivery status into the merchandiser app.

Spring Global implemented an intelligent, connected mobile solution that tied truck route plans, live ETAs, delay alerts and delivery notifications into the merchandising app and a consolidated mobile dashboard. The integration eliminated dead time by letting merchandisers meet trucks at the right time, improved order accuracy to avoid out‑of‑stocks, enabled fast enterprise deployment and premium support, and delivered measurable efficiency gains across Coca‑Cola Consolidated’s 6,000+ users.

Coca-Cola

Shawn Hodges

Coca-Cola