Case Study: L’Oréal achieves streamlined field merchandising and remote inventory control with Spring Global’s mobileRetail

How L’Oréal transformed their merchandising strategy with a mobile retail app solution

L’Oreal struggled to monitor and manage field merchandising across its consumer, professional and medical cosmetic lines and needed a way to connect field teams to vital information, track progress and streamline daily activities. To solve this, L’Oreal selected Spring Global’s mobileRetail application to gain control over merchandising initiatives, promote priority products, confirm promotional stock and monitor inventory remotely.

Spring Global implemented mobileRetail to give merchandising managers the ability to create and publish customized survey forms, enable field reps to review and act on customer data in real time, and centrally track activity. As a result, Spring Global’s solution lets L’Oreal accurately track and store data on thousands of field users, optimize in‑store promotions, direct merchandising initiatives, confirm promotional material stock and remotely monitor inventory—delivering measurable control and visibility across their field operations.

L’Oreal