Spring
105 Case Studies
A Spring Case Study
Fenmarc, an industry-leading prepared vegetable supplier, needed a rebrand to better reflect its ambition and energy. The company engaged Spring to create a new brand identity that would inspire customers, engage teams, and support continued growth, as their existing brand did not fully express the business's character.
Spring developed a confident brand strategy, captured in the new positioning line "The cutting edge, cutting veg people." They created a more human brand voice and a vibrant visual identity, which was applied consistently across digital, print, and onsite platforms. The result was a clearer, more confident brand that sharpened Fenmarc's market positioning and provided a stronger platform for future growth.