Case Study: Fenmarc launches a veg-led meal brand with Spring

Fenmarc launches new veg range into Tesco and Morrisons with Spring after 30 years of supply expertise

Fenmarc, a prepared vegetable supplier, faced the challenge of its category losing relevance as shoppers sought more convenient and healthier meal solutions that could compete with ready meal kits. The vendor Spring was engaged to help reposition the brand and launch a new consumer-focused product range.

Spring reimagined prepared vegetables as a complete meal choice, developing the new "Veg Table" brand with a contemporary identity, distinctive packaging, and compliant photography. This solution supported successful retailer conversations, leading to the nationwide launch of Fenmarc's new range of oven-ready meals into major UK supermarkets Tesco and Morrisons.

Fenmarc