Case Study: The Taubman Company achieves seamless indoor navigation and enhanced shopper engagement with SPREO

The Taubman Company - Customer Case Study

The Taubman Company (NYSE: TCO), a publicly traded REIT that operates high-end retail centers, needed a BLE-based indoor positioning and navigation system across 18 malls by the end of 2015 to deliver a concierge shopping app, improve visitor experience, and drive sales. Taubman engaged SPREO (working with mobile agency MXM for app integration) to provide an indoor navigation SDK and location-based services for their Shopping Mall App.

SPREO delivered an integrated indoor LBS solution—Bluetooth® Low Energy (BLE) SMART™ beacons with custom firmware and extended battery life, SDK integrations for iOS and Android, licenses for indoor positioning and navigation, and a cloud Beacon Fleet Management dashboard with analytics and content management. The SPREO deployment was implemented across the targeted 18 malls, providing precise multi-floor “blue dot” navigation, consolidated store information and promotions, venue-traffic and user-behavior analytics, and continuous beacon monitoring to keep the system live and functional.

The Taubman Company

Ivan Frank

Digital Director