Case Study: Yakima improves Amazon brand control and marketplace growth with Spreetail

Yakima boosts BSR 28% with Spreetail

Yakima, a manufacturer of outdoor travel products, faced significant challenges with unauthorized sellers and a lack of control over its Amazon presence, which it described as a "wild west" scenario. This led to operational inefficiencies, limited marketplace reach, and fulfillment limitations for oversized items. The company partnered with Spreetail to address these issues.

Spreetail implemented a comprehensive strategy to establish ecommerce exclusivity and strict brand control, acting as Yakima's sole Prime seller. The solution included optimizing content, managing a large catalog, and eliminating unauthorized resellers. As a result, Spreetail helped Yakima achieve a 28% year-over-year improvement in its Best Sellers Rank across 243 ASINs, remove 34 unauthorized sellers, and significantly grow its market share in key product categories.

Yakima