Case Study: TRC Recreation achieves 800% GMV growth with Spreetail

TRC Recreation drives 800% GMV growth with Spreetail

TRC Recreation, a manufacturer of water and outdoor recreational products, partnered with vendor Spreetail to expand from its established B2B business into B2C ecommerce. The challenge was a lack of marketplace distribution strategy, go-to-market plans, targeted marketing, and adequate inventory management, which hindered their growth on new retail and marketplace channels.

Spreetail implemented a solution that included building an exclusive product assortment, conducting a brand audit to improve listings, and managing strategic marketing campaigns across multiple new marketplaces. This strategy enabled TRC Recreation to achieve an 800% GMV growth on top items, a 148% sales increase from 2019 to 2020, and a subsequent 74% increase from 2020 to 2021. Spreetail's efforts also drove up to 30% of sales from marketing, which generated 58 million impressions and a $12.31 return on ad spend.