Case Study: Hape becomes #1 seller on Target Marketplace with Spreetail

Hape boosts Target GMV 180% with Spreetail

Hape, a high-end toy designer and distributor, faced challenges in expanding its marketplace presence beyond Amazon, Walmart, and eBay. The brand struggled with a lack of expansion into key ecommerce platforms, unoptimized product listings, and inadequate inventory management processes. They partnered with Spreetail to overcome these obstacles and grow their online distribution.

Spreetail implemented a data-driven strategy that included purchasing Hape's domestic products, initiating an import business, and optimizing inventory planning with shared demand forecasts. They also enhanced Hape’s channel presence through content audits and listing improvements. As a result, Hape became the #1 seller on Target during the Cyber 5 period, achieved a 93% fill rate, and saw GMV surge by 180%. Spreetail's efforts led to Target accounting for nearly half of Hape’s total GMV.

Hape