Case Study: ChargePoint boosts EV charging market share with Spreetail

ChargePoint grows Amazon GMV 60% with Spreetail

ChargePoint, a provider of EV charging solutions, faced challenges in its new direct-to-consumer sales channel, including a lack of marketing support, slow fulfillment, brand control issues with unauthorized sellers, and frequent inventory stockouts. To tackle these problems, they partnered with the ecommerce vendor Spreetail for marketplace optimization and brand protection services.

Spreetail implemented a comprehensive strategy that included centralizing and optimizing product listings across 12 marketplaces, creating educational content for new EV owners, and enforcing strict brand control measures to remove unauthorized sellers. The results were significant, including a 60% year-over-year increase in Amazon GMV, a 240% growth across non-Amazon channels, and an 89% improvement in out-of-stock rates. Spreetail's solutions solidified ChargePoint's position as a category leader.

ChargePoint