Case Study: Brut Worm Farms achieves multi-channel growth and 10%+ of sales from TikTok with Spreetail

Brut Worm Farms drives 10%+ of sales from TikTok with Spreetail

Brut Worm Farms, a family-run business producing natural soil amendments, partnered with the ecommerce vendor Spreetail to overcome its challenges. The customer lacked a clear growth path and internal expertise to build a strong online brand, was unable to access key advantages like the Amazon Prime badge due to limited delivery infrastructure, and was over-reliant on a single sales channel.

Spreetail implemented a full-spectrum strategy for Brut Worm Farms, including multi-channel expansion onto platforms like The Home Depot, Lowe’s, and TikTok, along with cross-channel price management. The results were significant, with sales growth of 1,833% on The Home Depot and TikTok driving over 10% of total sales. This diversification reduced Amazon's share of the business from 100% to 70% and contributed to a 44% year-over-year increase in weekly sales for the brand.

Brut Worm Farms