Case Study: VIOLET GREY elevates luxury beauty shopping with Spree Commerce

VIOLET GREY powers a Hollywood-chic marketplace with Spree Commerce and reaches readers in 170+ countries

VIOLET GREY is a luxury beauty company based in Los Angeles that began as an Instagram feed and evolved into a premier content and commerce destination. Their challenge was to build a Hollywood-chic online marketplace to support their highly curated selection of products, which are vetted by industry experts according to their strict "Violet Code" standards. They partnered with the vendor Spree Commerce to power this platform.

Spree Commerce implemented a highly customized backend solution to power violetgrey.com. This platform supports the company's consumer-facing website, billing, fulfillment systems, and internal apps, featuring a tech stack that includes Ruby on Rails, React, and PostgreSQL. The solution enabled features like product filtering, tutorials, and multiple payment options. As a result, Violet Grey has achieved cult-like status with nearly half a million Instagram followers and generated an estimated $5 million in annual revenue, establishing itself as the go-to source for luxury beauty.

VIOLET GREY