Case Study: Urban Ladder achieves scalable, world‑class e‑commerce that massively simplifies furniture shopping with Spree Commerce

Urban Ladder chose Spree to introduce world class tech innovations that massively simplify furniture shopping

Urban Ladder, founded in 2012, is one of India’s leading online furniture and home‑decor retailers, offering over 5,000 curated designs across 35 categories with a strong design and omnichannel focus. After raising $77 million, the company needed technology to sustain rapid growth and differentiate its high‑touch, high‑ticket product experience—so it migrated from Magento to a new platform to improve search, discoverability, mobile and product visualization, and to scale to millions of users.

Urban Ladder implemented a Spree Commerce solution (Ruby on Rails, MySQL, JavaScript) that delivered a high‑performance, highly available web app with rich UI features (image galleries, 360° views, zoom) and a customized recommendation engine driven by browse and buyer behavior. Spree’s flexibility, scalability and reliability enabled the company to roll out world‑class tech innovations that simplified furniture shopping and supported its growth ambitions.

Urban Ladder

Rajiv Srivatsa

Chief Operating Officer