Case Study: tréStiQue achieves higher conversions and a streamlined checkout with Spree Commerce

trèStiQue chose Spree for its innovative beauty start-up that simplifies women’s daily makeup routine

tréStiQue is a U.S. beauty start-up founded in 2015 that simplifies women’s daily makeup with travel-friendly, 2‑in‑1 magnetic products designed for a “5‑minute face.” Built as a direct‑to‑consumer brand that grew through sampling programs, video education and custom sets (the Essential 8 now represent nearly half of sales), tréStiQue needed to improve site functionality and streamline the purchasing experience to better serve busy customers.

Using Spree, the team added an abandoned‑cart recovery flow, configured Google Analytics and Facebook Business for deeper insights, rolled out referral and loyalty mechanics (discounts, bonuses, newsletters), integrated Granify to boost conversions, and simplified checkout. The changes produced a clearer, faster buying experience, increased completed purchases, and provided the data and tools to drive repeat business and sustained growth.

trèStiQue

Jennifer Kapahi

Co-Founder