Case Study: The Fifth Collection achieves a scalable, high-conversion vintage luxury eCommerce platform with Spree Commerce

The Fifth Collection uses Spree for its intelligent eCommerce platform for selling vintage fashion

The Fifth Collection, founded in Singapore in 2013 by Michael Finn and Nejla Matam‑Finn, is a curated luxury marketplace for vintage and pre‑loved fashion serving customers worldwide. With top‑tier customer service and strong authenticity guarantees, the company needed a platform that combined a human shopping experience with technical capabilities to support multi‑seller operations, multi‑currency sales, single‑page checkout, recommendations and faceted search, pay‑by‑instalments, shipping optimization, analytics, scalability and robust anti‑counterfeit checks.

Built on Spree Commerce and extended where needed, the solution used a RESTful API for a fluid single‑page checkout, multi‑currency support, a rule‑based recommendation engine, wishlists, advanced product filters, PayPal/Stripe and Hoolah integrations, supplier/inventory/revenue‑sharing extensions, EasyShip, automated Google/Facebook publishing, analytics integrations and an AWS architecture for high availability — complemented by AI imaging for authentication. The result is a vintage‑like, highly convertible shopping experience with global reach, strong customer loyalty and industry recognition, including Best Singapore Digital Startup and a top regional ranking for vintage luxury.

The Fifth Collection

Michael A. Finn

Co-Founder