Case Study: Surfdome keeps pace with a fast-moving action sports marketplace and halves change cost/time with Spree Commerce

Surfdome chose Spree to keep pace with its fast moving action sports marketplace

Surfdome is Europe’s premier action sports and lifestyle retailer, founded in 2005 and today stocking 10,500+ products from 300 brands, serving over 1 million customers and 25 million annual site visitors across 60+ countries. After a decade on an aging platform, the company needed a more reliable, maintainable and faster-to-innovate eCommerce infrastructure to keep pace with a fast-moving marketplace and support international growth.

Adopting a cloud-first strategy on AWS, Surfdome migrated from internal PHP systems to Ruby on Rails with Spree Commerce and rebuilt core functionality — responsive checkout, mobile site, store API and business tools (PIM, OMS, WMS, CMS) — alongside a new storefront and communication hub. The new architecture delivered a scalable, modern platform, improved customer experience and reduced cost and time-to-change by over 50%, enabling continued rapid growth.

Surfdome