Case Study: Superpedestrian achieves seamless, high-performance eCommerce with Spree Commerce

Superpedestrian transforms any bike into an electric one with Spree powered eCommerce

Superpedestrian turns ordinary bikes into electric ones with the Copenhagen Wheel, a phone‑operated hub developed at MIT that multiplies pedaling power. Because the product is technically novel, Superpedestrian needed more than a standard store: customers had to be educated and guided through configuration, purchase and support, while the business required an upgraded e‑commerce and partner solution with better automation, performance and shipment handling.

Built on Spree 3.0 with Angular and Stripe, the revamped site pairs a minimalist design and product customization with detailed FAQs, integrated live chat, customer reviews, upselling and an interactive showroom map, plus platform migration, specialized feature integration and DevOps improvements. The result is a fast, user‑friendly store that educates buyers, simplifies checkout and support, and delivers a polished online experience that matches the product’s innovation.

Superpedestrian