Case Study: Feals achieves a standout direct-to-consumer CBD experience with Spree Commerce

Spree powered wellness startup Feals disrupts direct-to-consumer CBD market

Feals is a fast-growing wellness startup offering hemp-based CBD products and a direct-to-consumer shopping experience built around transparency, education, and support. To power its e-commerce site and help make CBD more approachable, Feals used Spree Commerce as the foundation for a custom, mobile-first storefront with features like product variants, one-time and subscription purchases, order tracking, refunds, reviews, and customer support integrations.

With Spree Commerce, Feals implemented a smooth custom UX and a flexible self-hosted platform that matched its distinctive brand while supporting the full customer journey. The result was a polished, responsive e-commerce experience that helped Feals deliver premium CBD directly to customers’ doorsteps and scale its wellness business with a more liberated open-source commerce stack.

Feals

Drew Todd

Co-founder