Case Study: VIOLET GREY achieves a Hollywood-chic luxury beauty marketplace with Spree Commerce

Spree Commerce powers Violet Grey's Hollywood-chic marketplace with a highly curated selection of beauty products

VIOLET GREY, the Los Angeles-based luxury beauty and content-commerce brand, needed an ecommerce platform that could support its highly curated marketplace and growing global audience. Built from an Instagram feed into a major shopping destination, VIOLET GREY chose Spree Commerce to power its consumer-facing site, billing, and fulfillment systems.

Spree Commerce implemented a highly customized backend that supports VIOLET GREY’s online marketplace, internal apps, and a polished shopping experience with features like product recommendations, tutorials, gift cards, affiliate tools, and multiple payment options. The result is a Hollywood-chic ecommerce platform that combines editorial curation with seamless commerce, helping VIOLET GREY serve customers in over 170 countries and reinforce its status as a leading beauty destination.

VIOLET GREY