Case Study: Southern Kitchen creates a content-driven one-stop shop and rapidly scales traffic and sales with Spree Commerce

Spree combined with a custom content management system helped Southern Kitchen create a one-stop-shop for food lovers

Southern Kitchen is a food-and-lifestyle brand that set out to create a content-driven eCommerce experience—pairing recipes and storytelling with the products needed to recreate them. They faced a short timeline and needed a highly customizable CMS integrated with a flexible eCommerce engine to keep readers shopping on-site rather than leaving the recipe page to hunt for gear.

Spark Solutions delivered a Ruby on Rails CMS using Comfortable Mexican Sofa and a Spree Commerce storefront, with integrations like TaxJar and MailChimp, launching the CMS in two months. The combined solution delivered fast iteration, handled 90% of promo needs out-of-the-box, and proved scalable: traffic grew from 200k to 1.5M monthly pageviews in 2017 and store sales doubled month-over-month through the holiday season.

Southern Kitchen

Jonathan Cone

Chief Technologist