Case Study: Felix Gray achieves higher conversions and online prescription processing with Spree Commerce

Spree allows Felix Gray to run a custom eCommerce platform and process prescriptions for lenses

Felix Gray makes on-trend eyewear with lenses that filter harmful blue light to reduce digital eye strain. After launching in 2016 and growing quickly, the company faced a gap in off-the-shelf eCommerce solutions for eyewear: they needed a redesigned site, smoother UX and checkout, the ability to accept prescriptions online, and relief from mounting technical debt that was slowing feature development.

Spark Solutions rebuilt Felix Gray’s store on Spree Commerce, cleaning up frontend and backend code and adding a custom checkout that accepts uploaded prescriptions, requests follow-up from staff, and even measures pupillary distance with a quick selfie using a credit card. The relaunch produced a substantial conversion-rate increase, made ongoing feature work and maintenance easier, and enabled seamless prescription processing and a simpler shopping experience for customers.

Felix Gray

Houtan Fanisalek

Chief Technology Officer