Case Study: Ratio Clothing achieves perfect-fit custom shirt sales with Spree Commerce

Ratio Clothing uses Spree Commerce for its online platform with customized shirts and a machine learning fitting algorithm

Ratio Clothing, a Denver-based custom apparel brand specializing in made-to-measure shirts, needed an online platform that could support a highly personalized shopping experience while keeping the ordering process simple. Using Spree Commerce, the company built a flexible ecommerce site for its proprietary “Ratio Sizing” workflow, machine-learning fit questionnaire, and extensive shirt customization options.

Spree Commerce enabled Ratio Clothing to create a clean, user-friendly storefront with advanced product customization, fit guidance, and integrations for shipping, analytics, and marketing. The result was a fast ordering experience that can be completed in under five minutes, with 90% of customers reportedly achieving a perfect fit on their first shirt. Ratio Clothing said Spree Commerce’s flexibility was crucial to supporting its custom clothing workflow and manufacturing integrations.

Ratio Clothing

Eric Powell

Founder