Case Study: Paravel achieves a stylish, scalable eCommerce platform with Spree Commerce

Paravel chose Spree for their stylish, stable and scalable eCommerce platform, perfect for a medium sized startup

Paravel, founded by frequent travelers and ex-fashion executives Indre Rockefeller and Andy Krantz, makes lightweight, hand-crafted travel bags that combine modern performance with a luxury heritage look. They needed an online store that matched their product’s premium style, supported personalization (like hand-painted monograms), and could scale with a growing, mobile-first customer base.

Paravel chose Spree Commerce with a custom React.js UI and a Rails backend, plus third-party integrations for fulfillment, a one-page checkout, and device-aware visuals and monogram tooling that routes requests to an on-staff artist. The result is a stylish, stable and scalable storefront that preserves the brand experience, enables bespoke options, and has won praise from travelers, bloggers and celebrities while supporting Paravel’s continued growth.

Paravel

Indre Rockefeller

Co-Founder