Case Study: Paneco achieves a world-class, multi-region alcohol eCommerce platform and higher conversion rates with Spree Commerce

Paneco chose Spree for its world class, multi-region alcohol eCommerce store

Paneco is a fast-growing online liquor retailer founded in 2015 that expanded from Israel to Latin America and established its Asia distribution base in Singapore with the ambition of becoming “the Amazon of alcohol.” The company needed a highly customizable, scalable platform that would let it own IP, capture customer and sales data, automate operations, and adapt to different country regulations and local tastes — all while going to market quickly.

Paneco built on the Spree (Ruby on Rails) framework and extended it with custom features — e.g., “Happy Hour” time-based discounts, a one-click checkout, fuzzy search via ElasticSearch, and an integrated IMS for procurement and compliance. The result was faster development and deployment, lower hosting costs through caching, and measurable gains: a 11.4% lift in conversion from promotion design, ~40% reduction in memory use, ~20% performance improvement, rapid feature releases, and top search rankings and market share in Singapore.

Paneco

Benjamin Sion

Chief Technology Officer