Case Study: New England Patriots achieve a better fan merchandise shopping experience with Spree Commerce

One of the hottest NFL teams is using Spree for their fan merchandise online store

The New England Patriots, one of the NFL’s most successful teams, needed an online fan merchandise store that could offer a wide selection of apparel and memorabilia while delivering a clean, easy shopping experience. Their ProShop was built with Spree Commerce to support the team’s e-commerce needs, including features like product categories, wishlists, gift guides, recently viewed items, and a customized jersey builder.

Spree Commerce implemented a flexible, scalable open-source storefront for the New England Patriots’ ProShop, giving the team full control over a fast-loading, user-friendly online store. The result was a polished fan merchandise site that made it easy for customers to browse and buy Patriots gear, with integrated tools such as Google Tag Manager and Marketo supporting the business.

New England Patriots