Case Study: Nuherbs launches a wholesale B2B e-commerce platform with Spree Commerce

Nuherbs launches a wholesale B2B platform for 300+ products with Spree Commerce

Nuherbs, a third-generation family business specializing in Chinese herbs and supplements, faced the challenge of securing further growth by reaching a wider audience. They needed a responsive, mobile-friendly B2B e-commerce platform to centralize customer management, improve the user experience for both new and repeat wholesale clients, and automate their fulfillment process by integrating with their Kingdee ERP system. To address this, they partnered with vendor Spree Commerce.

The solution implemented by Spree Commerce was a custom wholesale platform featuring a mobile-first design, five distinct user types for segmentation, and deep integration with Kingdee ERP. The platform provides a streamlined cart and checkout experience for large wholesale orders and hides prices until a user is signed in and verified. This new Spree-powered platform keeps Nuherbs scaling up and allows them to reach new audiences more effectively.

Nuherbs