Case Study: Nubikk achieves 15% conversion uplift in 2 months and 80% revenue growth in a year with Spree Commerce

Nubikk’s eCommerce site, powered by Spree, undergoes overhaul, increasing conversion rates by 15% in 2 months

Nubikk, an Amsterdam‑based designer sneaker brand, had grown from a small online shop into a catalog of 100+ models by 2017. Their Spree‑powered storefront became hard to navigate: overwhelming product listings, excessive scrolling, poor mobile experience (70% of traffic), and a checkout flow that created friction — so Nubikk hired Amsterdam agency Coatail to overhaul the site.

Coatail kept the Spree backend and rebuilt the frontend (hotspot content on product images, no‑scroll layouts, mobile‑first CSS and a streamlined single‑step checkout), cutting redesign time and risk. The relaunch drove a 15% uplift in conversions within two months, a 26% improvement after a year, 40% more visitors and an 80% increase in revenue over the year, while requiring far fewer hours than a full platform migration.

Nubikk

Coen Fredriks

Founder