Case Study: Name of Love achieves a curated online bridesmaid shopping experience with Spree Commerce

Name of Love uses Spree for its website that allows brides and bridesmaids to create and participate in online showrooms

Name of Love is a New York City-based online retailer reinventing the bridesmaid dress market with a curated, affordable collection and a digital salon experience. The company needed a way to make dress shopping collaborative, stylish, and easy for brides and bridesmaids, while supporting made-to-order ecommerce and online showrooms. Spree Commerce powered the storefront and helped bring that vision to life.

Using Spree Commerce, Name of Love built a highly customized website with virtual showrooms, tailored account and checkout flows, and an added CMS for easy content updates. The result was a polished, immersive shopping experience with fluid page transitions and soft animations, enabling brides to invite bridesmaids to shop from selected styles and manage transactions in one place. Spree Commerce helped Name of Love create a seamless, collaborative ecommerce platform for modern bridal shopping.

Name of Love

Simona Popvassilev

Co-Founder